About Amy

Amy Aronoff Blumkin has a blended background of corporate and mission-focused marketing and communications work. Combining her professional and non-profit board activities, Amy knows how to nurture a brand, create campaigns that deliver, and deeply connect organizational stories with stakeholders.

For the last three years, Amy has been working as an interim executive. In this role, she aids mission-based organizations through important marketing and operational transitions; provides fractional marketing and communications expertise and manages mdiscrete projects, expanding organizational strategic bandwidth.

For nearly four years, Amy led Anti-Defamation League's (ADL) Brand and Marketing mdepartment through a rebrand and brought integrated, strategic, and proactive thinking to the marketing function. Under her leadership, ADL also relaunched its annual summit on Antisemitism and Hate, Never Is Now, and achieved record attendance and awareness.

Prior to ADL, Amy had one of the most incredible professional opportunities a marketer could have - she was chosen as the CMO of the NY/NJ Super Bowl Host Committee – in charge of marketing the first ever outdoor, cold-weather Super Bowl hosted in the nation. Widely recognized as a huge success (even the weather cooperated), her team delivered a ground-breaking mobile tour and award-winning events that attracted tourists as well as award winning digital communications and social media.

Beginning marketing career at American Express in New York City, Amy then spent nearly a decade in leading national marketing at Walt Disney World, in Orlando, Florida. Amy is a proud graduate of the University of Vermont and holds an MBA from the Harvard Business School, and lives in Great Barrington with her husband.